On Wednesday 4th August 2010, the Amwaj Rotana at Jumeirah Beach Residence will host Costas annual competition to find the regions best barista.
The roasting heat of competition will be fierce and the passion for coffee almost tangible on Wednesday 4th August as baristas from around the region compete to win Costas coveted annual international coffee title, Barista of the Year.
National Champions from the UAE, Bahrain, Oman, Qatar, Saudi Arabia, Kuwait, Egypt, Leban on, Jordan, Syria and India will be competing in Dubai for the title of MENA & India Regional Champion 2010, to take them through to the Champion of Champions Final round held in London.
Paul Robinson, Regional Director for Costa MENA & India said: This competition is formal recognition o f t he hard work and talent of all our baristas working in our stores. Costa is a truly global brand and the winner of the Barista of the Year 2010 could be anyone from over 1600 stores in 24 countries.
Last year, Mohammad Kilani, Store Manager at City Mall Costa store in Jordan, participated in the Champion of Champions Final which takes place at The Costa Roastery in London. Mohammad said of his experience at the Costa Barista of the Year event: It was amazing to go to London and represent Jordan in the Final. Whilst I did not win, I learnt so much and met some amazing baristas. We all shared one thing and that is our passion and love of coffee.
The baristas ar e tested on skills such as their ability to produce a technically perfect cup of hand-made coffee, and their knowledge and understanding of the industry. They are also judged on their overall performance, flair and passion for great coffee. In the final round of the competition contestants are tasked with creating their own unique signature drink that is judged on its taste, presentation and innovation. Last years winning drink, created by Gabor Kamondi from the Costa store in Dorking, England was Pick Mint, a blend of Costa's signature espresso with mint, inspired by his love of the famous chocolates, After Eights.
Robinson concluded, Costas Barista of the Year competition is a celebration of the passion, skill and expertise that goes into the creation of each and every cup of Costas coffee.