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Borders- the book store in Dubai


The first GCC Borders store opened in the Mall of the Emirates, Dubai, at the end of October 2006. The 16,000 square foot store stocks 65,000 book titles in English and Arabic, as well as magazines, newspapers, stationery items and an outlet of Starbucks Coffee. “Unlike Borders stores in the US, we don’t stock CD’s and DVD’s in this store because Virgin Megastore and Carrefour have the exclusive rights to selling these in Mall of Emirates,” explained Bahirwani, “However, our main concern is to position ourselves as a specialist book storebordersdubai.”

In April 2005, Borders Group opened its first franchise store with Malaysia's Berjaya Books Sdn. Bhd. in Kuala Lumpur. It is located in Berjaya Times Square, which is the world's biggest mall built in a single phase, with 7,500,000 square feet (700,000 m²). The store in Berjaya Times Square was advertised as being the world's biggest Borders at 60,000 square feet (5,600 m²), however, this has since changed with the closure of one level of the store. Borders' second store in Malaysia is located in The Curve, Mutiara Damansara. The third Borders store opened in Queensbay Mall, Penang on 7 December 2006. Borders opened a franchise store in Mall of the Emirates in Dubai, UAE in October 2006. Despite financial difficulties in the domestic market, Borders has continued to expand its franchises, recently adding stores in Malaysia, Oman and Sharjah.


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