Diesel Reveals its Dirty Secret

Denim collectors are expected to queue around the block when Diesel unveils its one of a kind limited edition ‘Dirty Thirty’ jeans, which will be sold for one day only at Diesel stores worldwide. The premium-quality jeans are worth many times thedirty’ price and the gesture is part of Diesel’s mission to thank its fans for their loyalty. 

To be part of denim history get down to the Diesel store Mall of the Emirates or Deira City Centre at 10am on October 10!

The jeans, designed by Diesel’s creative team, headed by its creative director Wilbert Das, are 30,000 only for 160 selected Diesel stores worldwide, plus the Diesel online store at www.diesel.com

The limited edition jeans come in female (Matic) and male (Heeven) models, two of the most loved styles ever.

On the back patch a xXx sign in Roman numerals will identify the unique product featuring a number of exclusive details: a one off ‘dirty wash’ treatment with side abrasion and hand-made repair patch; the back patch will celebrate Diesel’s 30 years of love and fun with the words ‘Dirty Thirty’ and ‘xXx’; side embroidery will state the dates 1978-2008; buttons will be customised with ‘Diesel 1978’ date of birth.

Large queues and a shopping frenzy are expected and the first ten lucky customers will get the chance to participate in the xXx parties that Diesel in planning in 17 cities around the globe on the night of October 11. The Dubai Event is taking place at Madinat Arena, Madinat Jumeirah.

Find more details on how to get our exclusive ‘Dirty Thirty’ denim on www.diesel.com .

Expect the jeans to enter the history of collectibles – so get down to your local store early that one day only if you want to be among the few to own a pair.

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