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crm-methodology.jpgDemand for customer relationship management (CRM) strategies in the United Arab Emirates is expected to increase substantially in the next six years, to boost the local CRM application market size to USD 90 million in 2008, according to a new study by Madar Research Group. This forecast is based on a projected compound average growth rate (CAGR) of 20 percent over the period 2003-2008. It constitutes the value of CRM applications' acquisition, licensing, and related external services such as consultation, installation, integration and upgrades. The forecast market value also includes the application service provision (ASP) segment, but it excludes hardware infrastructure and related services. This positions H2O already a leading CRM supplier in Dubai and Abu Dhabi to further expand its operations with its H2O Transform business unit. The business unit that deliveres CRM consultancy and implementation services for Customer Relationship Management already grew its revenues by 200% in the past 12 months and is proving to be a hit within the Dubai and Abu Dhabi Small and Medium Enterprise Markets. Transform focuses on CRM delivery for the Media CRM , Entertainments   and Events sectors but has already won a number of financial services and business services customers for its CRM solutions.

H2O Transform focus on delivering high quality and well executed CRM (Customer Relationship Management) solutions for small and medium enterprises that allow our clients to improve productivity and profitability. They believe that software should be free, we are strong advocates of the open source software movement and where possible we utilize solutions using open source products to reduce our clients costs and capital outlay. Visit the H2O Transform Website. 

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