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Emma Scanlan Talks About Diarydubai

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dubai_diary1.jpgIn Dubai, everyone is busy and sometimes we wish, we have a double or a stunt man or woman, just like in movie productions. However, we are not in the movies. Organization and planning ahead perhaps is the key to minimize  mishaps in our schedules. Keeping a diary is helpful.

Emma Scanlan talks to Dubai Lime about Diarydubai -  an enteresting website for busy people in PR and Events companies, brands who produce events in-house, TV stations, the music, film, arts & publishing industries, charities and media.

How long you've been in Dubai?

I arrived in Dubai in February 2007, so I have been here for over 18 months.

Where are you from originally?

I am originally from Perth where I grew up and left after university to work in the PR industry in Sydney where I lived there for 5 years.

What is your role in Diarydubai?

I am the founder of diarydubai.com.

When is diarydubai.com established?

Having used a similar resource in Sydney and knowing New York and London also rely on a diary resource, I thought it was much needed in the PR industry here and introduced it in August 2008. I left my role in PR to solely concentrate on developing diarydubai, which from buying the domain to having a finished product has taken 3 months. We are offering all PR and events professionals a free trial so they can become familiar with the site!

What is Diarydubai exactly and why everyone needs to be on it?

Diarydubai is a members only website that provides an overview of PR and event activities in Dubai throughout the year.In Dubai’s busy market where the PR and events industry is growing rapidly, subscribers to diarydubai gain an advantage for their clients by ensuring they avoid event clashes and maximise media attendance by finding clear space for their activities.

We are aiming to encourage the industry to collaborate and work together to avoid event clashes, streamline the media's hectic diaries by creating a single source for all to view online, while providing a resource for professionals to effectively schedule their  events.

The media in Dubai have been most encouraging, they have really seen a need for diarydubai! Too often invitations are lost in the post or never arrive by courier - having your event posted on www.diarydubai.com eliminates these probabilities and enables the media to be aware of what events are on any day of the year. Event and PR companies benefit as they can reserve space for activities and find the best timing that does not conflict with other events that may have a similar target market or need the same media type in attendance.

Subscribers also receive a weekly newsletter with the latest industry news; media movements, cross-promotional opportunities and job offerings which is becoming very popular with industry professionals.

What is your future plan with Diarydubai?

At the moment we really want to perfect diary dubai and ensure that it becomes a resource which PR and event professionals use daily and  keeps members informed and up to date with reliable information in this fast-moving city, which has seen the PR sector grow by over 20-25% each year!

We are really are putting 100% into making diarydubai the most resourceful and relevant PR and events tool in the industry.

What is the best way to contact you for membership and advertising?

To register to trial www.diarydubai.com and receive the weekly newsletter, email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it


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