Interview with David Newsum |
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This week, Dubai Lime catch up with David Newsum just to talk about his opinions about the radio shows, summer in Dubai and the entertainment scene in the city since he has been in this business for quite sometime now.
Tell us something about you and what do you do?
What do you think of the entertainment scene in Dubai?
How can Dubai be improved in terms of entertainment?
Summer is
coming what do you do?
Do you
entertainment people ever see sunlight?
What can
you handle and what makes you twist?
What do you
think of the radio shows in Dubai?
Here in the UAE, though there are no listener figures and so some people put little effort into making their shows great because there is no way of monitoring how well they are doing. Also the best shows are generally the ones that generate the most complaints. A joke always has someone or something that is being made fun of and someone will at some point get offended. Look at how popular Howard Stern is yet look at how many complaints he receives? Presenters who open themselves up and give opinions are always going to make themselves easy unjustified targets. In more developed markets if a complaint comes in, there is a process they follow to see if there is any validity in the complaint which 99% of the time the authorities conclude there isn’t and you’ve just hit a raw nerve with someone. In Dubai, there are no set rules and it depends on how your bosses are feeling on any given day or who has made the complaint as to if the presenter gets fired/punished or not. With a presenter who is making lots of jokes and being creative doing new things there are bound to be slip-ups, Humans aren’t machines. Ask everyone which would they prefer: radio where the presenter announces song names and tells the time but that’s about it or a presenter who does creative features, has fun, cracks jokes, makes you laugh and smile while listening but will occasionally go too far or let slip a swear word. I know I’d go for the later every time and I’m pretty sure most people would too. Sadly here in the UAE if you make one slip up your given the boot or punished which isn’t how radio should be as it leads to no presenters taking risk with creative new features pushing things forward.
Who are
your influences?
What does Abu Dhabi shout out to
you?
Have you
heard any of the rumour’s about new entertainment laws happening in Abu Dhabi regarding DJ’s
and bands? ** Interview has been edited by Dubai Lime - Sorry David - We know what you really said though.
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It's another week of summer heat and there's nothing we can do about it. However, this is perhaps a good time to talk to some people in Dubai and just chill out in an air-conditioned place.














