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Dubai Summer Surprises 2010 Officially Begins


Dubai Events and Pro motions Establishment (DEPE), (formally Dubai Shopping Festival Office), officially launches the 13th edition of Dubai Summer Surprises (DSS) today. With over 150 participating retail outlets this year, DSS is set to reward UAE residents and visitors with unbeatable bargains, daily raffle draws, family entertainment shows, spa discounts and signature events during the Middle East’s biggest su mmer extravaganza.

Laila Suhail, CEO of the Dubai Events and Promotions Establishment, said that this year’s edition is targeting three million visitors in 52 days, outnumbe rin g the 2.2 million visitors recorded in last year’s DSS of 65 days.

DSS is the most famous and longest DSSLogorunning summer event in the region, unvei ls with fun, surprises, attractive prizes and real bargains in  25 malls across Dubai.

This year’s edition will be capped with the presence of leading retail brands from every corner of the globe  right here in malls, highlighting the importance of Dubai as the best known and best-loved shopping and lifestyle destinations in the world.

Since its inception in 1998, DSS has entertained more than 17.5 million people with a total of AED 22.5 billion of consumer spending and is considered the biggest summer festival in the region and a globally-recognized spectacle eagerly awaited by families from all over the world.




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