Gulf bike week 2011
10th, 11th, 12th February 2011
Amy Winehouse, Pharrell Willams with his band N*E*R*D and special guest Mike Posner to Perform at Gulf Bike Week 2011
The 2010 Gulf Bike Festival attracted over 30,000 bike and non bike enthusiasts and 14,000 concert goers, plus 1000 Press & Media and is the largest Bike and Off Road Festival anywhere in the Middle East. Gulf Bike Festival is held under the patronage of His Excellency Mohammed Ben Sulayem, FIA Vice-President for Sport and President of the Automobile & Touring Club of the UAE (ATCUAE).
Gulf Bike Expo 2011 is part of the Gulf Bike Week and is the Middle East’s only dedicated Bike Festival that showcases the very latest in bikes, off road and all terrain vehicles, apparel, accessories, custom-designed bikes and motorcycle-related products as well major international lifestyle brands from Europe, the USA and Asia. The show will be hosted by DONE Events, a subsidiary of Arab Media Group, was established in 2005, and works locally, regionally and internationally offering a turkey solution to any live entertainment or corporate event management requirement. In addition to the headline acts, Gulf Bike Week 2011 will also incorporate a special Rolling Stone Magazine stage with local and regional bands performing. Visitors can witness exciting stunts at the FMX Stunt Arena; a three-day GCC Motor-X Championship Run; performances of All-Terrain Vehicles in multiple races; live demonstrations at the ATV/UTV Zone; and the Middle East's largest motorbike ride in which over 800 people are expected to participate.
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Bike enthusiasts and families can look forward to a lineup of activities that is sure to excite and entertain as the Gulf Bike Week begins today at Dubai Festival City. The event will run until February 12. Besides a plethora of biking events, stunt shows, riding activities and the motorcycles themselves, this year’s edition of the Gulf Bike Week will feature Grammy award winning star singer Amy Winehouse.
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"We want to encourage people to visit our UAE dealer stand and talk to the staff. It sounds simple but it is easy to jump in and get overwhelmed, but with our experts to guide you, we can show you how the price of entry may pleasantly surprise you, how you can turn a factory Harley-Davidson into your own custom machine and how exiting it is to become part of the ever growing brotherhood of the HOG community. We are also experiencing more interest in online social circles from younger non licensed riders and female prospective riders. To give those without licenses a taste of the brand experience we are bringing a new technology to the bike week where anyone (irrespective of the status of their license) can enjoy the riding experience" - said Elsa Abi Nader Marketing Manager Middle East and North Africa.
At the Gulf Bike Week the JUMPSTART - the future of highly interactive, customer engagement - will be showcased and is an innovative demo tool that puts customers in the saddle of a running Harley-Davidson* motorcycle, and lets them experience the "thrill of the throttle," that comes with riding a genuine Harley-Davidson motorcycle.
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