Hard Rock International announced that the brand's preeminent Hard Rock Cafe location in the UAE - Hard Rock Cafe Dubai - will relocate after 11 successful years on Sheikh Zayed Rd. Scheduled to reopen in October 2010, Hard Rock Cafe Dubai will be located at Festival Centre, Dubai Festival City's award-winning shopping and leisure precinct.
The new 26,400-square-foot Dubai 
cafe will include spacious seating for more than 300 guests, a vibrant bar, a convertible live music space, a 2,500-square-foot Rock Shop featuring Hard Rock's limited-edition merchandise and rock 'n' roll memorabilia from Hard Rock's legendary collection.
Not to be content with the sheer magnitude of the cafe's size, this Hard Rock will also include an iconic 118-foot guitar, which is anticipated to be the largest in the world and will be submitted to the Guinness Book of World Records. With state-of-the-art facilities and a dynamic design, Hard Roc k Cafe Dubai is sure to become one of the city's premier dining and entertainment destinations, complementing the city's vibrant music scene.
Philip Evans Director of Commercial & Retail Leasing, Al-Futtaim Group Real Estate (AFGRE) said he is extremely pleased Hard Rock Cafe has found a new home at Dubai Festival City.
"As a part of our measured expansion plans to differentiate ourselves, we are delighted to welcome Hard Rock Cafe, marking a milestone for Dubai Festival City's extended food and beverage offering. Committed to diversify into specialized retail businesses, Hard Rock Cafe will offer fans, Festival Centre guests, as well as DFC residents, a unique venue to enjoy the finest cuisine and drinks in an exciting American rock 'n' roll ambiance."
said Mr. Evans.
"I am very proud to add Hard Rock Cafe as an integral part of the mall's offerings. Festival Centre is the marquee location for the unique retail and entertainment experiences this world renowned brand will provide. As the mall's latest Food & Beverage anchoring element, Hard Rock Cafe is going to greatly add to the distinctive shopping, dining and entertainment experiences that have helped Festival Centre become a standard fixture for showcasing excellence in Dubai," said Tom Miles, Director - Shopping Centres, AFGRE.
"We cannot wait to return to Dubai," said Oliver Munday, Vice President of Franchise Operations and Development, Hard Rock International. "This market is famous for being a global commerce capital with a vibrant entertainment scene. Our investment in the UAE is indicative of our commitment to making Hard Rock Cafe an integral part of the continuing evolution of Dubai."
For more than 39 years, Hard Rock has offered guests classic American fare in a rock 'n' roll atmosphere. Hard Rock Cafe Dubai will be the ideal location for the brand's world-famous cuisine, including Hard Rock's Legendary Burgers, signature Smokehouse items and more. In addition to its food, Hard Rock will offer unmatched specialty drinks from its award-winning bar menu, including favorites such as Hurricanes and Margaritas, to its Alternative Rock non-alcoholic beverage menu featuring treats like Wildberry Smoothies and Crushed Velvet "martinis."
The Dubai cafe's Rock Shop will offer rock 'n' roll-inspired items, as well as collectible Hard Rock Cafe Dubai merchandise. Fans visiting this exclusive retail location can also acquire Hard Rock's much-coveted signature pins, including the new, limited-edition Dubai pins, which reflect the spirit of the city and the authenticity of Hard Rock's merchandise.
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