A prestigious online model search to find the new regional brand ambassador for SKINN, a leading Australian male grooming brand, has witnessed a barrage of entries since launching last Sunday (February 5th), with 49 aspiring male models registering in the competition’s first week alone.
The ‘Face of SKINN’ model search, which runs until March 31st and is open to any UAE-based male model hopefuls, has also seen an incredible 3,200 online votes cast during the first seven days, as friends and colleagues of the multinational contenders battle for the early initiative.
Organised by Cosmetology, a Dubai-based cosmetics distribution company that specialises in cutting-edge, new-age dermatology and lifestyle products, the ‘Face of SKINN’ competition offers one lucky winner a once-in-a-lifetime chance to land a professional modeling contract with Diva, a professional modeling portfolio, a five-star luxury hotel stay, a top-to-toe grooming makeover with 1847, a high-intensity boot camp training programme with the Original Fitness Company, as well as one year’s supply of exclusive SKINN products.
“The initial response to the model search has exceeded our wildest expectations,” said Charlotte Proudman, Managing Director, Cosmetology. “The online platform offers up-and-coming male models a unique opportunity to associate themselves with a truly world-class brand and secure prominent media and marketing exposure in front of millions of regional consumers.”
Coming hot-on-the-heels of the regional launch of the SKINN cosmetics product range, the ‘Face of SKINN’ competition has already generated a large following and yielded significant domestic catchment. Proudman expects a series of scouting sessions – to be held in Dubai on 25 February and 2 and 10 March - to further drive participation.
“We hope the scouting approach will provide further encouragement for the nation’s female population to not only get in on the voting action, but also urge their male friends, partners and relatives to sign up,” said Proudman. “And even if they cannot make the actual sessions, women can still go online and vote for their favourite model. Every vote is important because people are going to be seeing a lot more of the ‘Face of SKINN’ – so vote and have your say in who is ultimately crowned the Face of SKINN!”
Prospective entrants need to enter quick or risk falling behind the early front-runners, as the competition will be streamlined into a top-ranked ‘Final Three’ from March 15th. Full details of the scouting session venues, as well as information on how to enter online, can be found at www.faceofskinn.com.
Confirmed sponsors for the ‘Face of SKINN’ model search include: Diva Modelling, 1847, The Original Fitness Company, MyDubaiMyCity.com, The Question Company, and Cova Group.