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Nestle Middle East


Consumers across the Arab country can now access a range of instructional videos relevant to their health & lifestyle needs by logging on to the Nestle website.

As the leading food, beverage, nutrition, health & wellness company in the world and in the region, Nestle strives to continue its market leadership by providing superior products and promoting them with ongoing consumer communications. With how-to video titles from How To Make Chocolate Covered Strawberries to How To Use an Exercise Ball and beyond, Howcast''s engaging and informative videos bolster Nestle Middle East''s web presence to better find and engage potential consumers. Howcast translated more than 70 helpful how-to videos into Arabic to provide regional consumers with helpful and engaging video contnestle_logoent that complements the brands'' identity and current website content.

For over 140 years, Nestle has been applying its nutrition expertise in the development of products that contribute to the health and wellness of consumers, evolving into the worlds foremost Nutrition, Health and Wellness company. Headquartered in Vevey, Switzerland, Nestl currently employs over 286,000 people in 456 factories and operations in almost every country around the globe.

Good Food, Good Life is the foundational philosophy upon which Nestl continues to build an ever-increasing portfolio of quality brands that not only deliver on great taste, but on nutritional value as well. To that end, the company invests around USD 1.5 billion in research and development alone, every year.

Nestles portfolio of products includes Infant Nutrition, Milks, Soups, Bottled Water, Confectionery, Coffee, Beverage Creamers, Culinary and Breakfast Cereals.

Following nearly 70 years of success and heritage since its first Middle East operation in Lebanon in the early 1930s, Nestl Middle East was founded in 1997 in Jebel Ali Free Zone, Dubai, and now serves as a regional hub to fulfil the needs of the GCC, the Levant, Iran and Iraq markets.

To date, Nestl has invested more than USD 400 million in the region, owning and operating 17 factories and 37 offices. These capital investments have contributed heavily to creating job opportunities, enhancing technological and manufacturing capabilities, and fostering national economies around the region.

Nestls popular brands in the Middle East include NIDO, CERELAC, NESCAFÉ, MAGGI, NESQUIK, CHOCAPIC, NESTLÉ (COUNTRY) CORNFLAKES, NESTLÉ FITNESS, CHEERIOS , NESTLÉ PURE LIFE, KIT KAT and QUALITY STREET.


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