One of the most important things in small business marketing is the customer. Without the customer then you would have no business at all. Therefore when you are marketing your business then you should do so with the customer in mind. This means that you need to work very hard to gain customer confidence. No matter the size of your business, be it big or small, customer confidence is very important to the success of your business. If you customer do not trust you, or the products that you sell then you can be assured that you will not succeed in the business industry.
Another important part of small business marketing is creating a business plan. In your business plan you must capitalize on your strengths and weaknesses. By doing this you know where you are doing well and what you need to fix or build upon. You should also include things that are somewhat out of your control. For instance you should be aware of surrounding businesses and how you are going to compete with them.
Small business marketing is sure to fail if you are not enthusiastic about your business. When you are happy and enthusiastic about what you are doing then you will succeed. When people see that you enjoy what you do they will be more willing to believe in and trust you. The attitude that you have about your business and towards your customer can make or break your business.